Funnelcake is a consultancy that befits this data-happy moment. The information comes at you steadily - there are useful facts on almost every screen - but the narrative is spartanly furnished. There is little portraiture, not much drama and very little context to let you know what your customer is up to. We complete the portrait, add the context and re-value your customers to optimize your success.
The thing about data
is that sometimes you
have too much of it.
We know that "big data" really isn't about how much data you buy...or collect, rather it's about how to use what you have.